Privacy policy

Privacy Policy

Homejoy | QL Ecom Growth Limited

Last updated: 7 October 2026

1. Who is responsible for your personal data

The controller responsible for personal data processed through homejoy.uk is QL Ecom Growth Limited, trading as Homejoy, Business Registration Number 77626099, represented by Tanveer Ahmad.

Registered business address: 50 Stanley Street, Suite C, Level 7, World Trust Tower, Central, Hong Kong 999077. Email: support@homejoy.uk. Telephone: +92 324 8112366.

2. Scope of this policy

This Privacy Policy explains how we collect, use, disclose, retain and otherwise process personal data when you visit our Shopify store, make a purchase, contact us or otherwise interact with Homejoy. We offer goods to customers in the United Kingdom and aim to process UK customer data in accordance with applicable UK data protection law.

3. Personal data we collect

  • Identity and contact data, such as your name, billing and delivery address, email address and telephone number.
  • Order and transaction data, such as products ordered, order value, delivery information, refunds and customer service history.
  • Payment-related data. Payment card and wallet details are generally processed by Shopify and/or the relevant payment provider; we do not ordinarily receive full card details.
  • Technical and usage data, such as IP address, device and browser information, cookie identifiers, pages viewed, referral information and interactions with the website.
  • Communications you send to us, including enquiries, complaints, return requests and other customer service correspondence.
  • Advertising and attribution information generated through Google advertising technologies where those technologies are enabled in accordance with applicable consent requirements.

4. Why we use personal data and our legal bases

Depending on the processing activity, we rely on one or more lawful bases available under applicable UK data protection law.

  • Contract: to take and fulfil orders, process payments, arrange delivery, provide order updates, handle returns and provide customer service.
  • Legal obligation: to comply with accounting, tax, consumer protection, fraud-prevention and other legal requirements that apply to us.
  • Legitimate interests: to operate, secure and improve our store, prevent fraud, understand service performance and protect our legal rights, where those interests are not overridden by your rights.
  • Consent: where required for non-essential cookies, advertising technologies or other processing that depends on consent. You may withdraw consent at any time without affecting processing already carried out lawfully.

5. Shopify and service providers

Our store is hosted on Shopify. Shopify processes personal data to provide the ecommerce platform and related services. We may also share necessary personal data with payment processors, delivery and fulfilment providers, fraud-prevention providers, IT and hosting suppliers, professional advisers and customer service providers where needed for the purposes described in this policy.

Payment options may include Visa, Mastercard, UnionPay, American Express, Klarna, PayPal, Apple Pay, Google Pay and Shop Pay. The relevant provider may process personal data under its own privacy information as an independent controller or as otherwise described by that provider.

6. Fulfilment and international transfers

Orders are fulfilled from No. 33 Shilou Nanhuan Road, Panyu District, Guangzhou City, Guangdong Province, China. Your name, delivery address, contact details and relevant order information may therefore be shared with fulfilment and logistics providers in China and with carriers involved in delivering your order.

Because our company is established in Hong Kong and our fulfilment operations involve China, personal data may be transferred outside the United Kingdom. Where UK data protection law requires safeguards for an international transfer, we use or require an appropriate lawful transfer mechanism and supplementary protections as applicable.

7. Google advertising

We may use Google Ads. Google advertising cookies, tags or similar non-essential technologies are only activated where permitted under applicable consent rules. Such technologies can be used to measure advertising performance, attribute conversions, prevent fraud and, where enabled and consented to, support personalised advertising.

We do not currently use a Facebook/Meta Pixel, Klaviyo or an email newsletter integration. If we introduce such services, we will update this policy and our cookie information before the processing begins.

8. Cookies and similar technologies

We use cookies and similar technologies that are necessary for the operation and security of the Shopify store. We may also use optional analytics or advertising technologies, including Google-related technologies, where enabled and where the required consent has been obtained. Please see our separate Cookie Policy for more information and for details about managing preferences.

9. Data retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing support, maintaining appropriate business and tax records, resolving disputes, preventing fraud and meeting legal obligations. Retention periods vary according to the type of data and the applicable requirement.

10. Your UK data protection rights

Subject to applicable conditions and exemptions, you may have rights to request access to your personal data, correction of inaccurate data, erasure, restriction of processing, data portability and objection to certain processing. Where processing is based on consent, you may withdraw that consent.

To exercise a privacy right, contact support@homejoy.uk. We may need to verify your identity before completing a request. You also have the right to complain to the UK Information Commissioner's Office if you believe your data protection rights have been infringed.

11. Children

Our store is not intended to collect personal data directly from children who are not legally able to enter into a purchase contract. If you believe a child has provided personal data to us inappropriately, contact us so that we can assess the matter.

12. Security

We use reasonable technical and organisational measures designed to protect personal data. No internet transmission or storage system can be guaranteed to be completely secure.

13. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, legal requirements or data practices. The current version will be published on the website with its latest update date.

14. Contact

Privacy enquiries should be sent to support@homejoy.uk. Controller: QL Ecom Growth Limited, trading as Homejoy. Registered business address: 50 Stanley Street, Suite C, Level 7, World Trust Tower, Central, Hong Kong 999077. Telephone: +92 324 8112366.

Homejoy is a trading name of QL Ecom Growth Limited.